{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While the majority of deluxe brands drive direct exposure with social media advertising, celeb partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products have not transformed a lot in decades; it does not have TikTok, and does not provide celeb